My paper, "The Ethical Implications of Participatory Culture in a New Media Environment: A Critical Case Study of Veronica Mars," was presented at the August 2015 AEJMC annual conference in San Francisco, CA. My work was awarded "Top Paper" in Media Ethics' special call for "New Horizons in Media Ethics."
In a fast-paced media landscape where producer and consumer relationships are constantly renegotiated, the ethics of participatory culture must be addressed. This article explores current participatory culture literature using the Kickstarter crowdfunded Veronica Mars film as a case study. Veronica Mars provides a unique view of the strengths of audience involvement and promotes the potential for meaningful participation in the production and consumption of media content. Ross’ duty-based framework allows for the establishment of tangible ethical guidelines for media industry production. The implications of these conclusions for participatory culture, the media industry, and for future research are discussed.
Keywords: Kickstarter, Veronica Mars, participatory culture, media, ethics